RetailBox reveals the best content of 2020

'Pride 2020' awarded Best Screen Saver of 2020. 'Pastel', 'Echo', and 'Littoral' are also recognized for their fantastic popularity.

Most popular screen savers of 2020 from RetailBox.

Auckland, New Zealand — RetailBox today revealed the best content in the RetailBox app, recognizing the most beautiful, innovative, and popular creative cinematography that drove RetailBox's engagement throughout 2020.

This year began unlike any other, with many countries and regions around the world shutting down to curb the spread of the deadly coronavirus. Throughout March and April, we saw RetailBox users around the world adapting how they use it — combining it with their favourite playlists to unwind, and relax.

Throughout the year, the team has expanded the app with major feature updates, bringing over 100 screen savers over 13 collections, bringing the industry-leading 4K HDR format to RetailBox over a year ago. Since the RetailBox app launched on the App Store, thousands of users have taken advantage of new ways and experiences for cinematic video, bringing RetailBox into their lives.

We're recognizing the best screen saver of the year, and the most popular ones of the year — the ones that we've let you know we love, and the ones you let us know — you love.

First Place — Most Popular Screen Saver

Pastel (August)

In a magical colour spectacle, subdued colours slowly overlap over one another. Pastel is fluid, gorgeous, and looks amazing across iPhone and iPad — in both portrait and landscape.

Second Place — Most Popular Screen Saver

Echo (November)

Hues of autumn are continuously broken by a seamless path of nature. Echo is a gorgeous, crystal clear screen saver which uses clever cinematic techniques to create a gorgeous experience.

Third Place — Most Popular Screen Saver

Littoral (October)

Subtle motions of a beach on a quiet afternoon. Littoral has been hailed as one of the best-featured screen savers in a collection, featuring a soothing aesthetic.

Best Screen Saver of 2020

Pride (June)

Every year, RetailBox celebrates Pride Month through cinematographic collections and a new Home Screen Icon. This year, customers around the world reacted to the new Pride (2020) screen saver and Home Screen Icon, introduced with RetailBox 5.4 in May, designed by Meerkatjack. The Pride screen saver was the second-most downloaded screen saver in 2020 and introduced just five months ago.

This year, the COVID-19 pandemic has put on hold many events and forced many to innovative in new ways — online. This is a challenge many have decided to rise to, with many raising their voices and organizing around the initiatives and causes which matter most to them.

Welcome to the celebration:

New Zealand PM Jacinda Ardern attending the Auckland Pride Festival in Auckland (June 2020) Credit: Newshub
Pride Celebration in London, England in June 2019 pre-COVID. Credit: Aljezeera

Throughout 2020, RetailBox has premiered thirteen collections and over 100 screen savers. By the end of the year, RetailBox will be the home of 200 screen savers. Every screen saver is hand-picked and optimized for RetailBox across iPhone and iPad by our editors.

New collections are released every month, and new screen savers premier every Friday on the RetailBox app, and are instantly available for customers around the world to watch in the beautiful Featured tab across iPhone, iPad, and iPod touch.


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The RetailBox app is the world's most popular cinematographic video app for iOS and iPadOS. RetailBox provides access to over 200 screen savers filmed from the most beautiful places around the world with zero ads, drawing thousands of devoted users around the world.