Software Network to rebrand as RetailBox later this year; redesigned website

Company Rebranding to RetailBox Later This Year With New Focus.

RetailBox logo
RetailBox by Software Network will become the new long-form company name later in 2020.

Auckland, New Zealand (NZL) — July 16, 2020 — Software Network today announced that the company will be rebranded as RetailBox starting this fall to better recognize the focus on the world's leading cinematographic video app for iOS and iPadOS, with a restructured team focused on pushing our popular service to the next level. This announcement comes as the second and final phase to Software Network's earlier announced agile business model.

"RetailBox has seen an incredible level of innovation and advancement over the past few years, and we could not be happier about the direction we are taking it in," said Vis Berry, the President of Software Network. "We believe that these changes will accelerate innovation and allow us to open a new chapter where we can deliver even innovative services around the success of RetailBox."

Updated Branding

Starting later this fall, Software Network will roll out 'RetailBox' as the new short-form company name, and 'RetailBox by Software Network' as the new long-form name. These changes will be followed by a redesigned website later in 2020.

Business partners can view the updated brand guidelines here.

Starting later in 2020, prospective employees will be able to apply for positions at Software Network at, and receive updates on their application progress live.

Software Network is committed to attracting exceptional talent and fostering a diverse and inclusive team. Software Network is proud of the current team, and the professional relationships formed to create a close team group where every idea is valued.

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The RetailBox app is the world's most popular cinematographic video app for iOS and iPadOS. RetailBox provides access to over 100 screen savers filmed from the most beautiful places around the world with zero ads, drawing thousands of devoted users around the world.